Every accounting firm needs to build a healthy client list every month. To grow you must have a solid base of new clients to meet your firm vision.
So how do you get more clients? Instead of sitting back and hoping some will turn up, you must be proactive and get out there and get the clients you need.
These 6 excellent tips will help get more clients for your practice. You may be familiar with a few of them.
1.) Identify your target audience/clients
It is very easy to find customers but if you know what type of customer you need for your accounting firms, and what industry you want to choose.
You must have clear thoughts about what industries and clients you’re targeting. Here’s what you need to know for your target audience. WHO-WHAT-WHEN-WHERE-WHY
Before you start marketing activities for your services, you need to define your target audience.
2.)Know inside and out of your business
Being a practice owner, it’s your job to look after everything that goes with the business.
How can you make practical decisions about the future of your business if you don’t know everything about it? That means understanding your sales figures, employees, assets, and marketing approaches in detail.
And you’ll never achieve your practice goal if you sit back and let things run themselves.
3.)Partnership with reliable professional
Find out and collaborate with businesses that have a similar client base, but not those who are directly competitive, and plan how you can target each other’s clients to get new business to each other.
The stronger your connections are, the more likely your clients will be to tell their friends about you. And the likelihood increase and they’ll be to come back you.”
4.) Plan your social media and marketing activities
If you’re small or large practice you must-have social media plan.
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.
If you don’t have one, you risk the danger that your competitors will, and at the last, they will gain market and get over you.
5.) Ask for referrals
Yes, referrals are one of the best ways to get new customers. Start executing a method for actively soliciting referrals from your happy clients. Prepare a plan and build up referral-generating activity into the sales & marketing process.
Let your sales team ask for referrals when they follow up with clients to answer questions after the sale.
6.) Follow up & Follow up
There is plenty number of reasons for the importance of follow-up with clients, but it does matter what kind of practices are you implementing to retain your clients.
Follow-ups make them feel special and therefore this increases the reliability process for the clients.
Timely & effective follow-ups’ a chance to increase your new business lead conversion.